Telemundo announced its Station Group has expanded its "A La Mano" mobile initiative to include a total of ten markets and has extended the service to include local video content. The five new participating markets include San Francisco, Puerto Rico, Houston, San Antonio and the state of Arizona.
"A La Mano" makes news, weather, sports and other local relevant content from Telemundo local stations available to consumers on their cell phones and PDAs. The service, which is available on all wireless carriers, has grown to 3 million page views per month. The initiative provides custom mobile internet pages, designed by Telemundo, and provides a unique mobile service to the community. "Research indicates that mobile devices are the primary form of communication for Hispanic consumers," said Enrique Perez, SVP of Telemundo Station Group Sales. "Advertisers are creating innovative campaigns and cultivating stronger relationships with consumers on this valuable platform. It is vital to connect with consumers in their format of choice whether at home or on the go, especially during these difficult times."
"A La Mano" has also received continued advertiser support from leading brands such as Ford, Chevrolet, Picture House and University of Phoenix among others, using the service as an important component to their local marketing strategies.
"A La Mano" originally launched in May 2007 when the Telemundo Stations Group entered an exclusive Spanish-language wireless content deal with LSN, a provider of mobile media and marketing solutions for top brands, media companies and local advertisers. As part of the agreement, website content from local Telemundo stations included News, Weather, Sports, Entertainment, Lottery and Horoscopes. In addition, sponsorships were made available to advertisers as part of the business venture.