A Cloud-Native Product Arrives From Telestream


Workflow automation, media processing, quality monitoring and test and measurement product maker Telestream has brought to market a cloud-native service that the company describes as an API-driven, cloud agnostic, media processing and transcoding service.

Introducing Telestream Cloud Transform, “built from years of proven media transcoding and workflow technology.”

Leading up the rollout is Tim MacGregor, the Senior Director and Head of Strategy and Product Development for Telestream Cloud.

“We’ve taken proven technology, the Telestream Media Framework, that’s the foundation of Telestream media workflows all over the world and built a cloud-native, API-driven, media processing and transcoding service that runs on our customers’ cloud provider of choice. Transform’s media processing pedigree ensures a future-proof path as standards and technology evolve, even as organizations develop their own workflow orchestration solutions.”

Transform is designed to empower development teams writing their own code for media processing pipelines to access Telestream’s transcoding and media processing technology. According to the company, Telestream Cloud Transform represents “the most efficient way to process video content using a cloud-native API, taking full advantage of the performance and scalability offered by a range of popular cloud providers.”

MacGregor said, “As more companies seek to adopt the cloud for cost and efficiency reasons, many have determined that their unique requirements preclude a one size fits all approach. These organizations need a service that can be started within minutes with a powerful API that allows easy automation with their existing systems.”

Telestream Cloud Transform supports a wide variety of codecs and formats including AVCI, AVC Ultra, DNxHD, DNxHR, IMX, J2K, XAVC, XDCAM, and ProRes 422/444.

For company and product information, visit www.telestream.net.