Spanish-language content was in focus last week with the blockbuster news that Univision Communications would be merging with Mexico-based Televisa, combining the struggling operator’s content operations with Univision — a key recipient of its programming.
GroupM’s Global President of Business Intelligence, Brian Wieser, was compelled to take a close look at the deal.
His assessment? “With a similar scale among Spain’s dominant media owners and significant investment in related content from Netflix, ViacomCBS, Disney and others, significantly increased investment will likely be required to accomplish stated goals.”
