The 2021 Mindset of Broadcast TV Buyers


Borrell Associates on Thursday (2/11) released the second in a series of reports that examine 2021 spending plans for a dozen different types of local ad buyers.

This 14-page analysis, drawn from a survey of 373 local businesses that buy TV ads, shifts focus to Broadcast TV Advertisers.

What are they planning as the pandemic subsides? What’s their uptake of TV’s targeted competitor/ally, streaming video?

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