The Connected Car: Ensuring AM/FM For Hispanic Radio


Gone are the days of AM stations with their static-filled signals as you drive around town in your little red Corvette … or are they?

Thanks to streaming audio and Sirius XM, what was once on — and perhaps still on — the AM dial is still accessible. Do drivers know it is there for them? Do they care? What about Spanish-language programming and other content of interest to Hispanics?

These questions and more will be addressed in a Hispanic Radio Conference panel discussion devoted to the Connected Car.

Join the conversation on June 23, the second day of the Hispanic Radio Conference for the 2pm presentation The Connected Vehicle — What Does That Look Like for Radio? 

“The car remains the epicenter of radio listening, but technology is changing how drivers and passengers will access audio — and, yes, video — entertainment while on four wheels,” says moderator Fred Jacobs.

How can Hispanic broadcasters ensure that their stations are represented in the best possible way? “Our panel will bring attendees up to speed with the latest and greatest in the dashboard, and what radio broadcasters can do to enhance their in-car presence on the road ahead,” Jacobs promises.

Panelists in the driver’s seat for this ride are Joe D’Angelo, SVP/Radio and Digital Audio, Xperi; Steve Newberry, CEO, QUU; and Gabor Sebok, Chief Product Officer, Connected Travel. Join the conference attendees as the panelists take a look at the connected car and how Hispanic broadcasters can maximize the opportunity today and tomorrow.

The Hispanic Radio Conference: Turn up the heat with us in Miami!

Book your room at the Intercontinental at Doral now at our special conference rate! You’ll be steps away from the Hispanic Radio Conference and an action-packed, informative two days of sessions specifically focused on providing YOU opportunities to share ideas, discuss and debate challenges in a multi-platform world, and network in a unified setting. Follow us online for updates.


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