‘The Critical Role Brands Play in Culture’


NBCUniversal, MAGNA, and Identity have teamed together for a new research study released today that explores ‘the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification.’

The study, Deconstructing Diversity Today, “flips the script on outdated cultural archetypes, and reveals the multifaceted and fluid nature of how people identify today.”

It also outlines what the three entities call “tangible next steps that marketers can take to connect with multicultural audiences in authentic, culturally relevant ways.”

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