The CW, iHeartMedia Renew Their TV Pact


The nation’s No. 1 radio station owner, by count, and The CW have renewed their multi-year partnership.

What does this mean? The CW will remain the exclusive television broadcast and video streaming partner for both the iHeartRadio Music Festival and the annual holiday iHeartRadio Jingle Ball.

The CW and iHeartMedia have been partners on these events since 2012.

The timing is great for iHeartMedia, as the 2021 iHeartRadio Jingle Ball will air as a national television special on The CW Network this evening (12/15) at 8pm Eastern/Pacific. Performances from Ed Sheeran, BTS, Jonas Brothers, Doja Cat, Lil Nas X, Saweetie, and AJR are in the works, as is a special appearance from Jimmy Fallon.

“From the beginning, we have been attracted to The CW’s young audience reach, and this new agreement will extend our partnership with the Network into a second decade,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “Each year, the iHeartRadio Music Festival and the iHeartRadio Jingle Ball Tour attract the biggest superstars in music, and this partnership extends the reach of these iconic events into to the homes of millions of viewers around the country.”

Mark Pedowitz, Chairman and CEO of The CW Network, commented, “As we enter into a new decade of collaboration, The CW is looking forward to serving as the exclusive TV broadcast and video streaming partner of both of these can’t-miss events for years to come.”