For the first time, “The Colbert Report” has overtaken “The Tonight Show with Jay Leno” among Adults 18-49 for a full quarter to give Comedy Central the #1 and #2 late night talk shows in the key advertiser demo, joining “The Daily Show with Jon Stewart” at the top of the ratings charts. The series also continued their long-standing dominance among younger viewers finishing the quarter as the most-watched late night talks shows in all of television, both broadcast and cable, among Adults 18-34, Adults 18-24, Adults 25-34, Men 18-49, Men 18-34 and Men 18-24. TheDailyShow.com and ColbertNation.com maintained their industry-leading positions as the top late night talk shows in digital during Q1 leading the field among Total Visits, Unique Visitors, Total Minutes/Time Spent and Videos Streamed. (source: Nielsen Media Research, most current data, original episodes only, 12/31/12-3/31/13; comScore MediaMetrix, 1/1/13-2/28/13)
For the first quarter of 2013, “The Daily Show” averaged 2.5 million total viewers and a 1.3 Adults 18-49 rating (1.4 million Adult 18-49 viewers). The series exhibited especially strong growth among younger viewers with ratings up +21% among Adults 18-24 and +18% among Men 18-24 versus 1Q 2012. “The Daily Show” was the most-watched late night talk show among Adults 18-49, Adults 18-34, Adults 18-24, Adults 25-34, Men 18-49, Men 18-34, Men 18-24 and during 1Q 2013.
In surpassing the last broadcast hurdle among Adults 18-49, “The Colbert Report” averaged an audience of 1.9 million total viewers and a 1.0 Adults 18-49 rating (1.1 million Adult 18-49 viewers). Like its lead-in, “The Colbert Report” showed strong growth among younger viewers with ratings up +12% among Men 18-34 and +16% among Men 18-24 versus 1Q 2012. “The Colbert Report” was the second most-watched late night talk show among Adults 18-49, Adults 18-34, Adults 18-24, Adults 25-34, Men 18-49, Men 18-34, Men 18-24 and during 1Q 2013, finishing behind only “The Daily Show” in each of the demos.
BROADCAST AND CABLE LATE NIGHT TALK SHOWS – 1Q 2013 QUARTERLY AVERAGES
| ADULTS 18-49 | MEN 18-49 | |||
| “The Daily Show with Jon Stewart” | 1,408,000 | “The Daily Show with Jon Stewart” | 882,000 | |
| “The Colbert Report” | 1,107,000 | “The Colbert Report” | 707,000 | |
| “The Tonight Show with Jay Leno” | 1,040,000 | “The Tonight Show with Jay Leno” | 457,000 | |
| “Jimmy Kimmel Live” | 956,000 | “The Late Show with David Letterman” | 373,000 | |
| “The Late Show with David Letterman” | 897,000 | “Jimmy Kimmel Live” | 357,000 | |
| “Late Night with Jimmy Fallon” | 718,000 | “Conan” | 325,000 | |
| “Conan” | 587,000 | “Late Night with Jimmy Fallon” | 315,000 | |
| “The Late Late Show with Craig Ferguson” | 533,000 | “The Late Late Show with Craig Ferguson” | 229,000 | |
| “Watch What Happens Live” | 502,000 | “Totally Biased with W. Kamau Bell” | 221,000 | |
| “Chelsea Lately” | 495,000 | “Chelsea Lately” | 164,000 | |
| “Totally Biased with W. Kamau Bell” | 300,000 | “BrandX with Russell Brand” | 158,000 | |
| “BrandX with Russell Brand” | 244,000 | “Watch What Happens Live” | 126,000 | |
| ADULTS 18-34 | MEN 18-34 | |||
| “The Daily Show with Jon Stewart” | 776,000 | “The Daily Show with Jon Stewart” | 518,000 | |
| “The Colbert Report” | 633,000 | “The Colbert Report” | 424,000 | |
| “Jimmy Kimmel Live” | 344,000 | “Conan” | 176,000 | |
| “The Tonight Show with Jay Leno” | 329,000 | “Totally Biased with W. Kamau Bell” | 163,000 | |
| “Late Night with Jimmy Fallon” | 318,000 | “Late Night with Jimmy Fallon” | 141,000 | |
| “Conan” | 312,000 | “Jimmy Kimmel Live” | 141,000 | |
| “Chelsea Lately” | 303,000 | “The Tonight Show with Jay Leno” | 138,000 | |
| “The Late Show with David Letterman” | 290,000 | “The Late Show with David Letterman” | 122,000 | |
| “Totally Biased with W. Kamau Bell” | 218,000 | “BrandX with Russell Brand” | 118,000 | |
| “Watch What Happens Live” | 212,000 | “Chelsea Lately” | 96,000 | |
| “The Late Late Show with Craig Ferguson” | 186,000 | “The Late Late Show with Craig Ferguson” | 79,000 | |
| “BrandX with Russell Brand” | 174,000 | “Watch What Happens Live” | 63,000 | |
| ADULTS 18-24 | MEN 18-24 | |||
| “The Daily Show with Jon Stewart” | 282,000 | “The Daily Show with Jon Stewart” | 203,000 | |
| “The Colbert Report” | 235,000 | “The Colbert Report” | 174,000 | |
| “Conan” | 113,000 | “Totally Biased with W. Kamau Bell” | 82,000 | |
| “Totally Biased with W. Kamau Bell” | 112,000 | “BrandX with Russell Brand” | 71,000 | |
| “BrandX with Russell Brand” | 104,000 | “Conan” | 62,000 | |
| “Chelsea Lately” | 103,000 | “Late Night with Jimmy Fallon” | 55,000 | |
| “Jimmy Kimmel Live” | 93,000 | “The Tonight Show with Jay Leno” | 40,000 | |
| “Late Night with Jimmy Fallon” | 92,000 | “Jimmy Kimmel Live” | 38,000 | |
| “The Tonight Show with Jay Leno” | 84,000 | “The Late Show with David Letterman” | 34,000 | |
| “The Late Show with David Letterman” | 83,000 | “Chelsea Lately” | 33,000 | |
| “The Late Late Show with Craig Ferguson” | 61,000 | “The Late Late Show with Craig Ferguson” | 27,000 | |
| “Watch What Happens Live” | 44,000 | “Watch What Happens Live” | 12,000 | |
| source: Nielsen Media Research, most current data, original episodes only,
12/31/12-3/31/13 |
||||
LATE NIGHT TALK SHOWS – SHOW SITE DATA
| Late Night Landscape | Show Site Traffic | ||||
| Avg Monthly (Jan-Feb ’13) | |||||
| Unique
Visitors (000s) |
Total
Minutes (MM) |
Total
Visits (000s) |
Men 18-34
Unique Visitors |
Videos
Streamed (000s) |
|
| “The Daily Show with Jon Stewart” | 1,539 | 21 | 5,707 | 537 | 16,396 |
| “The Colbert Report” | 956 | 9 | 3,506 | 335 | 9,106 |
| “Conan” | 661 | 4 | 1,304 | 306 | 720 |
| “Late Night with Jimmy Fallon” | 372 | 2 | 607 | 138 | 928 |
| “The Tonight Show with Jay Leno” | 206 | 1 | 341 | 25 | 620 |
| “The Late Show with David Letterman” | 194 | 1 | 298 | 28 | 612 |
| “Jimmy Kimmel Live” | 216 | 1 | 327 | 58 | 913 |
| source: comScore MediaMetrix, 1/1/13-2/28/13 | |||||
LATE NIGHT TALK SHOWS – FACEBOOK FANS
| FACEBOOK FANS | |
| “The Daily Show with Jon Stewart” | 3.7MM |
| “The Colbert Report” | 2.8MM |
| “Conan” | 2MM |
| “Chelsea Lately” | 1.6MM |
| “The Tonight Show with Jay Leno” | 571,000 |
| “Late Night with Jimmy Fallon” | 544,000 |
| “Jimmy Kimmel Live” | 427,000 |
| “The Late Show with David Letterman” | 413,000 |
| “The Late Late Show with Craig Ferguson” | 267,000 |
| “Watch What Happens Live” | 124,000 |
| “BrandX with Russell Brand” | 28,000 |
| “Totally Biased with W. Kamau Bell” | 19,000 |
