The Digital Ad Market is Heating Up: Are You Ready?


Mary Collinsby Mary Collins, President/CEO, Media Financial Management Association

It wasn’t that long ago that local ad sales was focused on the question of “digital dimes versus traditional dollars.” But with businesses on track to spend more money on digital media, radio and television stations are focusing on ways to garner more of what is now becoming a dollar-for-dollar digital-vs.-traditional ad spend.

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