The Evolution and Revolution of Measurement Currencies

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Comcast Advertising’s Agency Leadership Council (ALC) recently commissioned Advertiser Perceptions to find out how more than 300 cross-screen TV advertisers and marketers are approaching measurement in 2021.


The results are now here, and they examine advertisers’ and marketers’ openness to new providers, and what may be holding them back from moving more quickly on new measurement currencies.

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