The First Small Market ATSC 3.0 Television Test Is A Success

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SANTA BARBARA, CALIF. — While Phoenix and Dallas are making headlines, along with WRAL-5 in Raleigh, for taking the lead on the development and rollout of the Next Gen broadcast TV standard known as ATSC 3.0, a family-owned media company is making the investment to bring a ATSC 3.0 broadcast TV signal to the nation’s 124th-largest market. 

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