The Future Of Addressable TV Advertising


As many broadcast television executives will note, interactive TV is more common than ever. As such, individual consumers have more input than ever when it comes to the things they enjoy watching — and highly dislike.

That said, advertisers have rushed to respond to this personalization trend, and noted media ecologist Jack Myers warns “the days when mass reach is king are rapidly coming to a close.”

What does this mean for you?

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