By Brad Altfest
Imagine until now, the broadcast and OTT viewing experience has been one way, one to many – the lean-back experience, as we call it. And how many lean-back experiences can we really have? At this point, key players in the industry are struggling to play catch up to having their own OTT channels. But the reality is that there’s so much more that is technically possible than is being technically exploited industry-wide. The ongoing pandemic has only accelerated the trend toward trying something new of when, where and how we can watch.