Sunday from 8-11p.m. in all time zones, “The 68th Annual Golden Globe Awards” (5.2 rating in adults 18-49, 17.0 million viewers overall) attracted NBC’s highest adult 18-49 rating in the time period, excluding sports, since last year’s Golden Globes on January 17, 2010 and equaled the highest 18-49 rating for any network in the time period, excluding sports, since ABC’s Academy Award coverage on March 7, 2010. This is NBC’s top-rated primetime entertainment telecast in 18-49 since the last year’s Golden Globes.
Last night’s “Golden Globe Awards” finished within 5 percent of last year in adults 18-49 (5.2 vs. 5.5) and was up slightly in total viewers (16.998 million vs. 16.984 million). Pending updates, this is the biggest Golden Globe total-viewer result since 2007 (the 2008 awards were announced during a truncated telecast due to the WGA strike).
Versus NBC’s non-sports average in this time period last season, the “Golden Globe Awards” telecast was up 91 percent in 18-49 rating (5.2 vs. 2.3) and 154 percent in total viewers (16.998 million vs. 6.696 million).
“The 68th Annual Golden Globe Awards” won its highly competitive three-hour time period in adults 18-49, adults 18-34, adults 25-54, total viewers and other key measures over such competition as ABC’s “Desperate Housewives,” Fox’s “The Simpsons,” “Family Guy” and week two of “Bob’s Burgers” and CBS’s “60 Minutes,” “CSI: Miami” and “Undercover Boss.”
For the second year in a row, the “Golden Globes” were televised live to all time zones, and some western markets also carried an encore telecast immediately following the live coverage.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(source: NBC)
