‘The Great Unwind’: Cord Cutting In Q4


Ordinarily, MoffettNathanson senior analysts Michael Nathanson and Craig Moffett open their quarterly “Cord Cutting Monitor” with a big picture state of affairs, “where numbers are counted in the millions and where percentages of accelerating share loss for traditional TV offer a panoramic view of change: the growing normalization of cord-cutting.”

For its Q4 2019 report, however, Nathanson and Moffett opted to provide “a more instructive” start to its review of where things stand.

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