The Growth and Evolution of OTA TV, As Nielsen Sees It

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Over-the-air (OTA) TV—the programming that we all have access to even if we don’t have a cable or satellite programming subscription—is becoming a big thing again.


In fact, it’s one of the best things to happen to cord cutters and cord shavers, as it offers them free TV through a digital antenna. Even better, with the shift to digital broadcasting a decade ago, they’re getting even more channels for free—and in great HD quality.

As Nielsen sees it, its comprehensive panel approach provides data inclusive of all household types, including OTA. This allowed the company fighting ComScore for supremacy in the TV ratings delivery war to conduct deep insights and analysis in this important growing segment.

What does Nielsen know about OTA households? Here’s the answer.

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