The ‘Halo Effect’: VAB Shows TV Is A Growth Engine


Effectv, the advertising sales division of Comcast Cable, has released a report in partnership with the VAB that analyzes TV’s influence on business’ ability to drive financial outcomes and growth by life stage.

The analysis found that both direct-to-consumer (DTC) and non-DTC brands across all life stages see measurable results from TV advertising across the board.

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