The Home Depot Holds On To #1


The big-box home-improvement chain savaged the opposition again last week when it came to radio advertising across the nation. According to Media Monitors, Home Depot exceeded 90K spots once again, and this time the total was even higher: 94,257. iHeartRadio, with 49,499 ads run, was good enough for second place but a far cry from top. Lowe’s moved up a place to third position, with 46,446 spots. Progressive was fourth (29,152), and McDonald’s fifth (27,162). Then came Indeed (25,569), NHTSA (24,888), a slipping GEICO (23,363), Macy’s (22,432), and Seriously Digital Entertainment (21,997) rounding out the top 10.