The Impact of Advertising on Purchase Behavior


The TVB on Thursday (2/17) released new research conducted by GfK on its behalf that puts a spotlight on identifying the importance of media platforms in influencing consumers during the purchase decision process.

The study looks at consumers exposed to advertising across seven categories, through any of 20+ media platforms.

She’s the Chief Research Officer of the not-for-profit trade association representing America’s local broadcast television industry, TVB. And, she’s the latest RBR+TVBR InFOCUS Podcast guest. In this recent episode, Hadassa Gerber talks to RBR+TVBR Editor-in-Chief Adam R Jacobson to talk about some very intriguing new info from the just-released GfK 2022 Media Comparisons Study. In short, it’s great intelligence for broadcast and cable TV.  CLICK HERE TO LISTEN ON APPLE PODCASTS!


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