The Impact of Product Placements on TV Viewer Behavior


During the 2020 Christmas season, a well-known brand of TexMex-style food products integrated some of its offerings into a Lifetime yuletide yarn. The products also found their way into one of Food Network’s top cooking programs.

Did those product placements translate to a bump in sales? TV measurement and analytics firm 605 and the company that handled the product integration agreements teamed up to find the answer.

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