The third quarter is shaping up to be a highly important one for every business that depends on advertising to drive the bottom line and make the P&L sheet look great.
What’s to come is on everyone’s minds, and there seems to be some questions. Are supply chain woes at automotive and in the CPG sector a legitimate concern for broadcast media?
Spanish Broadcasting System (SBS) COO Albert Rodriguez shares his insight on how his Hispanic-focused multimedia company is seeing little slowdown from advertisers, as the executive also chimes in on how Audacy Inc.’s change of WNSH-FM in New York from Country to a multicultural-appealing classic hip-hop and rhythmic pop format only solidifies how SBS’s stations in New York are a vital part of the total market buy.
Rodriguez even offers an explanation as to why Bad Bunny is a global phenomenon, first championed by SBS in Puerto Rico, in this InFOCUS Podcast, presented by dot.FM.
Albert Rodriguez will be there. So will the heads of Townsquare Media, Katz Media Group, the TVB, the NAB, and American Urban Radio Networks — and that’s just before 11am!
Be where all of the leaders will be on November 16.
Secure your seat at Forecast 2022 by clicking here and registering now.
Listen to “The InFOCUS Podcast: Albert Rodriguez” on Spreaker.
