The 2020 Census is complete. The topline data is out. And … are marketers doing anything yet to better reflect in their advertising campaigns the consumers that define the U.S.A. today?
It’s a tricky question. As Diversity, Equity and Inclusion efforts have swept through Corporate America and many media companies, some in the marketing and advertising world wonder if D&I has inadvertently become synonymous with marketing.
In this fresh InFOCUS Podcast, presented by dot.FM, Ana Ceppi, a senior advisor on the U.S. Hispanic market at Edelman, shares how one can easily distinguish DEI from multicultural marketing and what broadcast TV and radio station management and ownership may wish to consider if the goal is connecting brands with all consumers — including key multicultural segments.
Listen to “The InFOCUS Podcast: Ana Ceppi, Edelman” on Spreaker.
WHAT BROADCASTERS NEED TO KNOW ON ADVERTISING’S NEW COURSE
Brands are paying attention to the multicultural consumer like never before. Consumers are watching and listening to see how brands are reacting. Creative directors and media buyers are shifting greater focus and budget to better reach a more diverse audience and engage the same in marketing partnerships.
At Forecast 2022 on November 16 in New York, General Motors Global CMO Deborah will chat with with American Urban Radio Networks CEO Chesley Maddox-Dorsey (pictured, at left) for an exclusive conversation on GM’s commitment to increased minority media expenditures along with her thoughts on how broadcast media fits into GM’s marketing strategy.
They will be joined by Doug Ray, Chief Product Officer, Global Media & dentsu Americas, who has been instrumental in the creation and launch of Project Booker, an initiative focused on African American-developed and -owned content that is being distributed on African American-owned radio and is leading the way in how the global media agency community is doing business with African American-owned media.