Third quarter 2021 earnings reports are being released one after the other on Thursday, and who better to chat with than the distinguished Global President of Business Intelligence at groupM, Brian Wieser. Wieser is considered by many to be Madison Avenue’s de facto Chief Economist and previously served as a key Wall Street analyst at Pivotal Research Group.
In this InFOCUS Podcast, presented by dot.fm, RBR+TVBR Editor-in-Chief Adam R Jacobson asks Wieser if the broadcast media sector is in for a Q4 ad dollar scare because of the well-reported supply chain problem.
Wieser also shares his insight on what the biggest positives are for radio and TV station owners in this exclusive conversation that serves as a precursor to a Forecast 2022 discussion on Broadcast Revenue Trends and Expectations for 2022.
At Forecast 2022, Jen Soch, Executive Director/Specialty Channels at GroupM, joins Leah Casterlin, Founding Partner of Media Fortitude Partners; Katz Media Group CEO Mark Gray, and TVB President/CEO Steve Lanzano for a panel discussion on what is in store for broadcast media in the next year. Moderating the panel: Media ecologist Jack Myers.
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Listen to “The InFOCUS Podcast: Brian Wieser, groupM” on Spreaker.
