Penthera offers a suite of streaming products to OTT providers designed to improve the video experience for their users. Its technology assists in the reduction or elimination of buffering and video quality issues, ensuring that stream abandonment doesn’t happen.
The company has just released a study that looks at the habits and preferences of U.S. Hispanics toward streaming video. Given their role as first-adopters of technology, we believe the findings are important for all in the TV industry to understand.
What’s the biggest takeaway Penthera can share? Its Chief Marketing Officer, Jodi Susman, offers details in this InFOCUS Podcast presented by dot.FM.