The CEO of independent media planning and buying agency Mediastruction, Marilois Snowman, has some disconcerting thoughts about Radio advertising and its effectiveness for a client in New England committed to connecting to consumers with audio messaging.
In particular, Snowman says in this podcast, presented by dot.FM, that she’s seeing some very sudden year-over-year changes.
Those are just some of Snowman’s thoughts, which extend to criticism of Nielsen Audio in its “exclusion” of non-subscribing stations from what’s provided to media buyers and planners.
It’s an InFOCUS Podcast, hosted by Adam R Jacobson, you don’t want to miss!
Listen to “The InFOCUS Podcast: Marilois Snowman” on Spreaker.
