The dynamic insertion of advertising based on audience tracking data is of ever-increasing importance to broadcast radio and perhaps even TV. With a $230 million price tag, iHeartMedia clearly sees the value in Triton Digital, which it is purchasing from The E.W. Scripps Co.
Veritonic is just one company that has marketing intelligence tools wrapped around digital audio marketing. In this podcast, presented by DOT.fm, Veritonic founder and CEO Scott Simonelli shares his thoughts on the impact of this transaction.