Radio broadcasting companies have something very valuable, and even a Silicon Valley media workflow software maker sees it: the relationships with local advertisers can’t be beat.
In this InFOCUS Podcast, presented by dot.FM, Frequence CEO Tom Cheli shares why he strongly believes Radio is in an enviable spot for advertising.
What does this mean about the power of programmatic for radio? Should a radio ad sales executive be apt at both linear on-air schedules and all-things streaming?
Find out in this fresh audio report, hosted by Radio + Television Business Report Editor-in-Chief Adam R Jacobson.