Audio’s Investment Gap: A Time vs. Spend Issue

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WARC has teamed up with iHeartMedia for a just-released study on media consumption and audio investment in the U.S.


According to the report, “The Investment Gap: Understanding the Value of Audio,” domestic consumers spend 31% of their media time with audio. But, brands allocate just 8.8% of their media budget on “audio,” let alone Radio.

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