The local Audio advertising marketplace is becoming more competitive, and BIA Advisory Services offers the reason as to why.
More streaming services and podcasts are helping the ever-eroding shares of local radio over-the-air advertising, even as some stations air lengthy stop sets twice an hour.
This is an avenue for overall ad dollar growth, BIA opines. As such, it forecasts $14.7 billion will be spent on ad-supported local audio platforms including broadcast radio and digital audio.
