The Center for Sales Strategy (CSS), a sales performance company, has released its 2020 Media Sales Report, an annual review of data from two surveys conducted in the final three months of last year.
The report studies the media landscape over the past year, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics: Sales Department Structure, Training and Development, Setting Appointments and Sales Process, Sales Enablement, Culture and Industry Outlook, and the effects of COVID-19 on the Media Sales landscape.
