The NAB Show Push From R&S? ATSC 3.0, and 5G


In late 2018, Germany’s Rohde & Schwarz purchased Pixel Power. Now, R&S is using the convention floor of the upcoming NAB Show in Las Vegas as a major global platform for touting its benefits to broadcasters.

“Following our acquisition of Pixel Power in late 2018, we have worked hard at integrating the company within the Rohde & Schwarz environment,” says Cornelius Heinemann, EVP of Broadcast and Media at Rohde & Schwarz. “This year, NAB will see a single unified exhibit, where Pixel Power products are showcased alongside R&S products to offer a range of advanced workflow solutions across various broadcast media applications.”

Pixel Power extends R&S’s core capabilities in such areas as channel playout and product virtualization.

Meanwhile, R&S is diving into the NEXTGEN TV universe by showcasing its THU9evo and TMU9evo transmitters, currently deployed in operational ATSC 3.0 networks across the globe. R&S has more than 60 transmitters installed in South Korea.

Also in the spotlight at the NAB Show: Rohde & Schwarz will for the first time in North America exhibit “the world’s first complete 5G Broadcast solution,” which consists of the core network functionality provided by the new R&S BSCC broadcast service and control center and R&S Tx9 transmitters, which support FeMBMS.

“This all-in-one solution covers all roles from the content provider to the consumer and is fully compliant with 3GPP Release 14 and has the upcoming 3GPP Release 16 in focus as well,” R&S says. “It enables broadcasters to contribute their valuable assets for efficient distribution of high-quality video to the future 5G ecosystem.”