‘The Perfect Marketing Storm for 2020’


“If you don’t focus on what is happening with marketing, and you drop the ball, you are going to lose your station.”

Those strong words of advise come courtesy of Borrell Associates CEO Gordon Borrell, who offered Hispanic Radio Conference LIVE! attendees a detailed look at the local media advertising landscape while offering suggestions on what radio executives may wish to do to escape the COVID-19 blues.

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