The Rising Adoption of Content Delivery Through Multi-screens


In terms of revenue, the global broadcast switchers market is estimated to expand at a CAGR of ~5% during the forecast period just examined by Transparency Market Research.

Numerous factors are to thank for creating a global broadcast switchers market now projected to reach a value of nearly $2.5 billion.

A broadcast switcher is a hardware device used in video or movie production. It is used for selecting or switching different audio and video signals coming in from different sources. It plays an important role in the entire video transmission process and is an integral part of video broadcasting.

Switchers are of different types, such as production switchers, routing switchers, and master control switchers. They are used in control rooms, remote trucks, edit suites, etc. Switchers are a crucial part of the production of a complete broadcasting unit. By using broadcast switchers, broadcasters select the source of the video feed, route it, and make the workflow process of broadcasting more efficient.

Increasing consumer adoption of HD and UHD technologies, rising number of digital channels, and growing focus on production automation are likely to fuel the global broadcast switchers market during the forecast period. Moreover, the production switchers segment is witnessing significant growth, owing to increased adoption of ultra HD technology. Production switchers have combined capabilities of processing SD, HD, and 4K signals. They facilitate the bringing in of numerous feeds (presentation slides, audios, videos, etc.) and selecting which feed is to be sent live at any given moment. For instance, Blackmagic Design Pty Ltd. has developed ATEM Production Studio 4K, a new production switcher, to support high-quality ultra HD videos to cater to the demand for live production in sporting events, live concerts, conferences, etc. Integration across the value chain and minimizing production costs are crucial for the success of players in the broadcast switchers market.

North America is the dominant region of the global broadcast switchers market. This growth can be attributed to high investments in the broadcasting industry in the region and research & development activities by manufacturers and governments of countries in the region. The broadcast switchers market in Asia Pacific is estimated to witness significant growth during the forecast period, owing to growing digitization and economic growth in the region. Moreover, increase in sports broadcasting has led to a rise in the production of broadcast switchers in the region. These factors are likely to promote the growth of the broadcast switchers market in Asia Pacific at a rapid pace during the forecast period.

Key players operating in the global broadcast switchers market have been profiled in the market study. Some of the prominent players operating in the global broadcast switchers market include Blackmagic Design Pty. Ltd., Broadcast Pix, Inc., Evertz Microsystems Ltd., FOR-A Company Ltd., Grass Valley USA, LLC, Harris Broadcast, Ikegami Electronics U.S.A. Inc., NewTek, Inc., Panasonic Corporation, Ross Video Ltd., Sony Electronics, Inc., and Utah Scientific, Inc.