The State of Connected TV Advertising: What To Know

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Connected TV adoption has exploded. But how are advertisers fairing amid the transition from linear to what in the U.S. is called “CTV”?


That’s a question Innovid and Digiday believe they have the answer to, as it has released the results of a survey of 100+ brand marketers and agency execs’ thoughts on the state of Connected TV advertising.

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