Why are advertising agencies not concerned about supply chain disruptions, while some major brands — “the typical agency clients” — have already begun to cut back on ad spend due to these challenges?
It’s a question MoffettNathanson Senior Analyst Michael Nathanson ponders, because he’s not sure who to trust. “We believe the difference in these views is that the agencies are not just exposed to media spend, but have a variety of businesses serving broader marketing needs for their clients,” he notes.
