Last night, FOX won the Thursday night of premiere week for the first time in the network’s history among Adults 18-49 thanks to THE X FACTOR. FOX has won three of the first four nights of premiere week so far, marking its most nightly wins ever during premiere week.
The Thursday debut of THE X FACTOR delivered a 4.3 among Adults 18-49 and 12.5 million viewers, retaining 98% of its Wednesday premiere in the adult demo and 100% of its Wednesday premiere in Total Viewers.
THE X FACTOR delivered FOX’s most-watched fall Thursday with regular programming in nearly 17 years (since 12/8/94) and was FOX’s highest rated Thursday fall premiere in 12 years among Adults 18-49 and Total Viewers. In addition, FOX delivered its highest rated Thursday night of premiere week in 16 years among Adults 18-49 and 18 years among Total Viewers.
Throughout the night THE X FACTOR showed significant growth, gaining in its last half hour versus its first by +37% among Adults 18-49 (4.8 vs. 3.5) and +32% in Total Viewers (13.7 vs. 10.4 Mil.)
Competition (regular non-Time Zone Adjusted Fast Nationals)
New ABC drama Charlie’s Angels premiered with a 2.1/6 at 8p, up from My Generation’s series launch in the time period last year (1.6/5 on 9/23/10), but down from recent fall premieres in the Thursday 8p hour (4.1/2 for Flash Forward’s series premiere on 9/24/09, 3.3/9 for Ugly Betty’s season three premiere on 9/25/08). At 9p, Grey’s Anatomy (4.1/10) delivered its lowest premiere rating ever, down -24% from its fall debut last year (5.4/15 on 9/23/10).
On CBS, the two-part season premiere of Big Bang Theory posted a 4.8/15 at 8p and a 5.0/14 at 830p, in line with last year’s premiere. The series premiere of new drama Person of Interest followed with a 3.1/8 at 9p, dropping -38% from its Big Bang lead-in and falling -9% from the CSI’s premiere in the time period last fall (3.4/9 on 9/23/10). At 10p, the fourth season of The Mentalist (2.8/7) opened with the show’s lowest season premiere yet, down -18% from last fall’s debut (3.4/10).
NBC’s Community (1.7/5), Parks & Recreation (2.0/6), and The Office (3.9/10, now without Steve Carell) all posted their lowest premiere ratings ever. New comedy Whitney debuted with a 3.2/8 at 930p, down -11% from the series premiere of Outsourced in the time period last year (3.6/10 on 9/23/10). New drama Prime Suspect (1.8/5) closed the night with NBC’s lowest rating ever for a Thursday fall series launch.