Byron Allen’s Allen Media Group (AMG) has selected a VP of Advertising Sales and Client Partnerships with the highly focused role of representing all platforms associated with its African American-targeted brand theGrio.
Taking the role is Jocelyn Langevine. Her task: to bring advertisers to theGrio website, the broadcast and digital television network theGrio.TV, and theGrio free-streaming app to be introduced later this year.
Langevine comes to AMG from ViacomCBS, where she held both Director of Integrated Marketing and Senior Director of Integrated Marketing titles. Prior to ViacomCBS, Langevine worked at ESSENCE magazine, where she was Director of Marketing & Multiplatform Development of ESSENCE and Executive Director of the ESSENCE Festival. Langevine also held previous marketing and branding positions with NBCUniversal Media, BET Networks/Viacom, and CBS Outdoor.
TheGrio free-streaming app aims to provide super hyper-local news, information, weather, sports, and traffic geo-fenced to the user’s zip code, as well as free movies, television shows, documentaries, and entertainment channels.
Langevine will also focus on cross-platform initiatives and brand integration for theGrio.
Langevine reports directly to Cindy Kelly, President of Advertising Sales for AMG’s Entertainment Studios Networks, and is based at the AMG offices in New York City.