When the going gets tough, the tough get going. I refuse to join the group that has nothing but a bleak outlook. What have you ever gotten for being negative? – Nothing.
With advertising budgets being slashed, it opens the door for Radio because it is such a great value. Radio reaches everyone, whether on the air or streaming. One more time, my new year’s message and Winston Churchill’s quote, “NEVER, NEVER, NEVER GIVE UP!
AUTOMOTIVE CHALLENGES, PARTICULARLY CHRYSLER
I had the opportunity this weekend to spend time with Jim Press, President of Chrysler, in charge of marketing and sales. Press, as proven at Toyota, is a born leader and winner. If Chrysler pulls through its challenges much of the credit should go to Press—who is pressing on in a very positive manner. He refuses to give in to the nay-sayers; I strongly suggest you do the same.
RADIO, ARE YOU A WINNER OR A LOSER—I THINK YOU’RE A WINNER!
P.S. Thanks to all of you for running the spots of the DRAG Detroit Auto Dealers campaign. It is receiving very positive feedback for Radio. Your support is greatly appreciated.
— Bill Burton, Detroit Radio Advertising Group President