This Auto Insurance Brand Is Killin’ It At Radio


Chalk up another big week at spot radio for State Farm, as the auto insurance specialist finishes atop the latest Media Monitors Spot Ten Report with a sizable lead over the No. 2 brand using radio for the week ending Dec. 29, 2019.

That would be GEICO, which may be one of the year’s top advertisers across all broadcast media.

For GEICO, some 59,089 spots were accounted for by Media Monitors.

But, State Farm is a dominant No. 1 with some 74,215 spot plays this week.

Also of note: American Express’ current radio campaign, ranked No. 3, and the presence of Capital One and Pfizer in the Spot Ten.