This Deal Has The ‘Smooth Touch’

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An AM radio station in Coal Country that of late has offered listeners the Westwood One-syndicated Urban AC format The Touch is being sold nearly two years after local media noted that the facility was being put on the market in a “sacrifice sale.”


The assignee is a husband and wife team who are locally based.

According to an asset purchase agreement dated September 30, the Greater Zion Temple Family Worship Center has agreed to sell WDIG-AM 950 in Steubenville, Ohio, which serves the Wheeling, W. Va., area.

The buyer is Kim Paris Scharnhorst and husband William Scharnhorst.

The Scharnhorsts are buying WDIG, a Class D with 1kw during daylight hours and a directional nighttime signal with 35 watts to protect WWJ-AM in Detroit, for $30,000.

That’s $10,000 less than the religious entity had hoped for at the start of 2017.

As noted in Pittsburgh media blog PBRTV.com on January 28, 2017, media broker Ray Rosenblum said WDIG was for sale at an asking price of $40,000.

WDIG signed on as WLIT in 1973 and became WDIG in January 1987, following a period of decline for a station that had been profitable in the 1970s.