The motto of the city of Waycross, Ga., is “opportunity in every direction.”
For one local broadcaster, opportunity means cashing out.
With the filing late Tuesday of a Form 314 with the FCC, a trio of FMs have been sold.
The buyer is another Georgia-based broadcaster, led by sole owner John Higgs.
For $1.4 million, his Higgs Multimedia Group of Douglas, Ga., is acquiring Mattox Broadcasting‘s three radio stations in the Waycross, Ga., market:
- Class A WWUF-FM 97.7, a Hot AC licensed to Waycross
- Class A Classic Hits WSGT-FM 107.1, licensed to Patterson, Ga.
- Class C2 WKUB-FM 105.1, a Country station licensed to Blackshear, Ga.
Guest Technology LLC represented Mattox Broadcasting in this transaction.
Serving as the seller’s legal counsel is Frank Jazzo of Fletcher Heald & Hildreth.
The buyer’s legal counsel is very much known to Jazzo: It is Matthew McCormick of Fletcher Heald & Hildreth.
Higgs is also the sole member of Broadcast South LLC, which owns seven stations in Georgia.
Higgs also operates WOKA-AM & FM in Douglas, Ga., via a Time Brokerage Agreement.