This is only a first step in a big journey


Despite what you might read, the average commercial minute rating is not a measure of who is watching an ad because Nielsen is only reporting the program minutes that contain them. We have requested that Nielsen refine its measuring and reporting capabilities so at the very least we will be able to get a more realistic picture of the performance of a commercial pod. In order to measure the performance of an individual ad, Nielsen would have to move to second-by-second measurement, something that is a long way off.