This New Wichita GM Is AMP’d Up Over Her New Role

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For nearly 20 years, Martha Triana has been a fixture in the sales teams of several radio station groups in a key Kansas market.


Now, she’s joining a locally based operation to oversee the day-to-day operations of its six radio stations.

With a motto “Locally Owned, Big City Sound,” Allied Media Partners (AMP) has carved itself a niche in Wichita through its new ownership — as of April 1 — of stations formerly owned by Rocking M Media, the Manhattan-based group led by Monte Miller.

From October 2017, Triana served as Business Manager of the sextet under Rocking M.

Now, she’s staying on — and taking the role of GM for the following stations:

  • KIBB-FM in Haven, Ks.
  • KVWF-FM in Augusta, Ks.
  • KKGQ-FM in Newton, Ks.
  • KLEY-AM & KWME-FM and translator K262CQ in Wellington, Ks.
  • KKLE-AM and translator K230CE in Winfield, Ks.

As RBR+TVBR reported on April 4, Rocking M exited Wichita for exactly $6,188,645 following a family rift that saw company President Christopher Miller, son of Monte Miller, and Rocking M Digital/Social Media Manager Cale Miller, Monte Miller’s grandson, lose their jobs via email notification sent to them on March 11.

Taking control in Wichita as partners in the locally owned and operated AMP are Matt Baty, the CEO, and Tommy Castor.

“To find a Wichita native with the experience, leadership and passion for local radio was paramount to lead this organization,” Baty said. “Martha is deeply rooted in this community and vested in the success and growth of Wichita and most importantly understands the role a Wichita based radio company has in our city.”

AMP is the only locally owned media company with multiple FM Stations in the Wichita market; iHeartMedia, Entercom and Summit Media are the main radio groups with a national presence in Wichita.

“Being a lifelong Wichitan, I am honored and excited to be part of a company so focused on the local community,” said Triana, who was Business Manager for the six stations from February 2012 to October 2017 under former owner Connoisseur Media. “Over the course of my almost 20 year radio career I have watched radio as a whole go from live and local to very buttoned up and corporate. Somewhere along the way the intimate connection to the local audience was lost. With all of my immediate and extend family here, I am proud to call Wichita home and I am looking forward to strengthening that very important local relationship with both our listeners and advertisers.”

Triana began her career in January 2000 as the accounting and HR manager for iHeartRadio’s Wichita stations, then under Clear Channel Communications ownership. She spent 11 years at the cluster.