by Diana Stokey, Media Monitors
QSRs are investing in cable TV spots.
In last week’s Media Monitors Cable Spot Ten report, Taco Bell rose to No. 4, with 31,508 spots.
Burger King placed at No. 6, with 28,574 commercials.
But, what’s perhaps most notable is the emergence of Arby’s as a top advertiser at cable TV. The quick-service restaurant chain grabs eighth place, with 26,419 ads.
Arby’s has been an active user of TV as of late, thanks to its “We Got The Meats” campaign featuring voiceover work by actor Ving Rhames.
Here’s a full look at the top advertisers using cable TV for the week ending August 20, 2017: