“This doesn’t happen that often!”
That’s how MoffettNathanson Senior Analyst Michael Nathanson begins his analysis of the state of U.S. advertising now that first-quarter earnings reports have been released by media companies of all types and digested by Wall Street observers and pros such as him.
With the numbers crunched, Nathanson is raising his firm’s traditional media ad forecast.
At the same time, he is lowering MoffettNathanson’s digital ad estimate.
