Lowe’s snuck into 10th place after being 11th last week, but the big movers were Diamonds Direct, which traveled all the way from 24th to ninth spot on the back of an impressive 20,932 commercials aired last week, according to Media Monitors. Macy’s was the other prime mover, going from 16th to eighth with 21,407 spots run. For the other seven members of this week’s Spot Ten it was just minor shuffling with nobody moving more than three places and AutoZone staying put in the middle of the pack in fifth place. Heavyweight advertiser The Home Depot ran almost 30,000 less spots than the previous week, surrendering the top position to the iHeartRadio Music Festival which aired 64,739 ads.
Here’s this week’s Media Monitors Spot Ten Radio report, in full:
