‘Tigre’ Takes A Translator For Full-Market Coverage


The Fort Collins-Greeley, Colo., market, ranked No. 108 by Nielsen, is home to some radio stations that can’t easily cover the entire metro — due to terrain and distance, as Greeley is roughly 30 air miles southeast of Fort Collins.

Townsquare Media and iHeartMedia dominate the market, home to 83,500 Hispanics. That audience has an option known as “El Tigre,” and its owner just took ownership of an FM translator in Greeley that secures this station’s full-market coverage.

“El Tigre” is the brand for regional Mexican Class C KGRE-AM 1450 in Greeley and Class A KGRE-FM 102.1 in Estes Park.

KGRE-FM’s tower is high above Fort Collins, and it enjoys a booster giving it a city-grade signal of Loveland, in addition to Fort Collins. But, due to terrain, KGRE-FM has a better signal in Boulder than in Greeley.

Enter K271BN, an FM Translator in Greeley at 102.1 MHz. Thanks to this Vic Michael-owned facility, “El Tigre” can cover the entire market, as an LMA has been in place with KGRE-AM & FM owner Greeley Broadcasting Corp. and Michael’s Mountain Community Translators LLC.

To grab K271BN, Greeley is paying $25,000.

A $5,000 deposit has been made to Michael.

Greeley is led by Belinda Salazar. 

Greeley does not subscribe to Nielsen Audio ratings for Fort Collins-Greeley. As such, listener data is not publicly available.

“Tigre” can also be heard on KRYE-FM 104.9 in Rye, Colo., a Class C3 serving Pueblo from the south