The new Timeless Cool format, delivered on AMC-8 (by Clear Channel Satellite) and received on X-Digital, began airing immediately on southwest Florida affiliates, WMYR (Ft. Myers) & WCNZ (Naples-San Marco).
Scott Gilreath, President of Radio Affiliate Services & Syndication (RASS) who is syndicating the format nationally says “the balance of artists, like Michael Buble and Diane Krall who get limited or no airplay, help to balance the appeal to a younger adult demo allowing Timeless Cool to offer a “wider variety” than existing formats and voids excessive repeats of music found on other radio stations. Since the announcement was made on New Year’s Eve that Timeless Cool would be available for national syndication, response has been strong from broadcasters wanting to do something “different” in 2010. Broadcasters in over 30 markets have expressed interest for both AM and FM stations. Whether they need a format to replace another providers product or they’re just tired of being “another flavor of oldies, AC or country, etc.” duplicated in their marketplace, broadcasters are reacting positively to Timeless Cool.”
“Timeless Cool is the first new radio format since the 80’s, created and targeted to Adults 35-54. A new and truly unique music mix balanced with classic and contemporary timeless vocals featuring artists and songs carefully selected to produce a blend that is not shared or replicated with any existing formats in any market. The “stand-alone” quality of Timeless Cool builds loyalty, passion, and time spent listening among both listeners and advertisers,” said Rob Moore, GM/PD of Timeless Cool Music.
The host line-up: Lara Scott is hosting Mornings (6am-12p). She has worked in Portland, San Francisco and the last 12 years in Los Angeles for both KYSR/Star 98.7 and KFSH/95.9. Her voice has been heard on programs for BRAVO, VH-1, and WE, the Olympic Encore on Universal Sports, national commercials, in-flight programming for Delta Radio and Air Force 1 and she is host of the internationally syndicated World Chart Show. In 2008, Lara won the President’s Volunteer Service Award, which was presented to her by Michael W. Smith on behalf of President George W. Bush. Mike Stoudt, from 104.7 The FISH (Atlanta) is hosting Afternoons (12pm-6pm). Janet Planet, who has been with the Timeless Cool format since its inception will continue hosting Evenings (6pm-12am).