TiVo announced the formation of the Interactive Direct Response Advertising Group designed to help the DR community better understand the challenges they face in the age of the DVR while educating them about the benefits of TiVo’s Interactive Advertising Platform. Spearheading the new Group is industry veteran Robert Barnett who joins TiVo as a Senior Director, managing TiVo’s relationship with Worldlink, a DR ad sales rep for TiVo’s platform. Barnett reports directly to Karen Bressner, SVP/Ad Sales at TiVo.
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