Tomasino Takes Toronto-Based Sales Role For Masstech


TORONTO — An individual who most recently served as a consultant for such companies as Rightsline, TabletTV, and Mercy Neutraceuticals has been appointed VP of Worldwide Sales for a technology firm best-known for providing digital media content solutions to broadcast media.

Taking the role at Masstech Innovations Inc. is Luc Tomasino. His first day on the job was set for Monday, Sept. 11, and he will be based in the company’s Markham, Ontario, office just north of Toronto’s central business district.

“We are excited to welcome Luc as the newest member of our growing team,” said CEO Joe French. “With his impressive experience in sales for several leading technology companies, I am confident that his vast knowledge and expertise will help us to continue to deliver cost-effective solutions to our customers around the world.”

Tomasino spent seven years as the Managing Director and SVP/EMEA for SDI Media Group. He has also held high-level positions at Vyvx Media, Carta Inc., and Central Europe Media Enterprises.

His expertise includes growing new companies into market leaders, developing international growth strategies, and building exceptional account servicing organizations.

“I’m delighted to become part of the talented team at Masstech, especially at a time when broadcasters and media organizations are experiencing so much change,” said Tomasino. “In my new role, I’m committed to ensuring that our customers are aware of the value we offer, and that Masstech continues to display its broad vision as an industry leader with a strong portfolio.”